Introduction
Shop Brilliant LLC ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.
Please read this Privacy Policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the website or use our services.
This Privacy Policy applies to all visitors, users, customers, and others who access or use our services. We comply with applicable data protection laws, including but not limited to the California Consumer Privacy Act (CCPA), the General Data Protection Regulation (GDPR), and other applicable state and federal privacy laws.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide to us when you:
- Register on our website
- Place an order
- Subscribe to our newsletter
- Fill out a contact form
- Communicate with us via email, phone, or chat
- Participate in surveys or promotions
This information may include:
- Identity Information: Full name, username
- Contact Information: Email address, phone number, mailing address
- Account Information: Username, password, account preferences
- Order Information: Shipping address, billing address, order history
Payment Information
When you make a purchase, we collect payment information necessary to process your transaction. This may include:
- Credit card number
- Cardholder name
- Billing address
- Expiration date
- Security code (CVV)
Important: We do not store your complete credit card information on our servers. Payment processing is handled by secure, PCI-compliant third-party payment processors.
Usage Data
We automatically collect certain information when you visit our website or use our services:
- Pages visited and time spent on each page
- Links clicked and navigation patterns
- Search queries
- Items viewed or added to cart
- Referring website or source
- Date and time of visit
- Purchase history and transaction details
Device Information
We collect information about the device you use to access our services:
- Device type (desktop, mobile, tablet)
- Operating system and version
- Browser type and version
- Screen resolution
- Unique device identifiers
- Mobile network information
Location Information
We may collect general location information based on your IP address. We do not collect precise GPS location unless you explicitly grant permission.
How We Use Your Information
We use the information we collect for the following purposes:
Order Processing and Fulfillment
- Process and complete your orders
- Send order confirmations and shipping notifications
- Handle returns, refunds, and exchanges
- Provide customer support for your orders
Customer Support
- Respond to your inquiries and requests
- Provide technical assistance
- Resolve disputes and complaints
- Communicate about your account or orders
Marketing Communications (With Your Consent)
- Send promotional emails about products and offers
- Display personalized advertisements
- Invite you to participate in surveys or promotions
- Share news and updates about our company
You may opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
Service Improvement
- Analyze usage patterns to improve our website and services
- Develop new features and functionality
- Personalize your browsing experience
- Conduct research and analytics
Legal and Security
- Comply with legal obligations and court orders
- Protect against fraud and unauthorized transactions
- Enforce our Terms of Service
- Investigate and prevent security breaches
Information Sharing
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:
Service Providers
We share your information with trusted third-party service providers who perform services on our behalf:
- Payment Processors: To process your payments securely
- Shipping Companies: To deliver your orders
- Email Service Providers: To send transactional and marketing emails
- Cloud Hosting Providers: To host our website and data
- Customer Service Tools: To provide support
These service providers are contractually obligated to protect your information and may only use it for the purposes we specify.
Legal Requirements
We may disclose your information if required by law:
- To comply with legal process, court orders, or government requests
- To protect our rights, privacy, safety, or property
- To enforce our agreements or policies
- To investigate and prevent fraud or security threats
Business Transfers
If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on our website of any change in ownership.
With Your Consent
We may share your information with third parties when you give us explicit consent to do so.
Third-Party Services
Our website may integrate with third-party services that collect information according to their own privacy policies:
Payment Processors
We use secure payment processors to handle transactions. These processors collect and process your payment information according to PCI-DSS standards. When you make a purchase, you are providing your payment information directly to our payment processor.
Analytics Services (With Consent)
With your consent, we may use analytics services such as Google Analytics to:
- Understand how visitors use our website
- Measure advertising effectiveness
- Improve website performance and user experience
You can opt out of analytics tracking through your browser settings or by using browser opt-out tools.
Advertising Partners (With Consent)
With your consent, we may work with advertising partners to:
- Display relevant advertisements on our website and other websites
- Measure the effectiveness of advertising campaigns
- Create remarketing audiences
We comply with advertising industry standards and provide opt-out mechanisms. You can opt out of personalized advertising through:
- Your ad settings on Google: Google Ad Settings
- Network Advertising Initiative: NAI Opt-Out
- Digital Advertising Alliance: DAA Opt-Out
Data Security
We implement appropriate technical and organizational security measures to protect your personal information:
- Encryption: We use SSL/TLS encryption for data in transit and encrypt sensitive data at rest
- Access Controls: We limit access to personal information to authorized personnel only
- Secure Servers: We host our website on secure servers with firewalls and intrusion detection
- Regular Audits: We conduct regular security assessments and vulnerability testing
- Employee Training: We train our employees on data protection and security practices
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.
Data Retention
We retain your personal information only as long as necessary for the purposes outlined in this Privacy Policy:
- Account Information: Retained while your account is active and for a reasonable period thereafter
- Transaction Records: Retained for at least 7 years as required by tax and accounting regulations
- Marketing Data: Retained until you opt out or your account is deleted
- Customer Support Records: Retained for 3 years after resolution
- Website Analytics: Retained for 26 months by default (configurable)
When data is no longer needed, we securely delete or anonymize it in accordance with our data destruction policy.
Your Rights
Depending on your location, you may have certain rights regarding your personal information:
Right to Access
You have the right to request a copy of the personal information we hold about you. We will provide this information within 30 days of receiving a verifiable request.
Right to Correction
You have the right to request correction of inaccurate or incomplete personal information. You may update your account information through your account settings or by contacting us.
Right to Deletion
You have the right to request deletion of your personal information, subject to certain exceptions:
- We may retain information needed to complete transactions
- We may retain information required by law
- We may retain information needed for legal claims
Right to Opt-Out of Marketing
You have the right to opt out of marketing communications at any time:
- Click the unsubscribe link in any marketing email
- Update your communication preferences in your account
- Contact us at contact@shop-brilliant.com
Right to Data Portability
You have the right to receive your personal information in a structured, machine-readable format and to transmit it to another service provider.
Right to Non-Discrimination
We will not discriminate against you for exercising your privacy rights.
California-Specific Rights (CCPA)
California residents have additional rights:
- Right to know what personal information is collected
- Right to know whether personal information is sold or disclosed
- Right to say no to the sale of personal information
- Right to access personal information
- Right to equal service and price
EU/EEA Rights (GDPR)
Residents of the EU/EEA have additional rights:
- Right to restrict processing
- Right to object to processing
- Right to lodge a complaint with a supervisory authority
- Right to withdraw consent at any time
How to Exercise Your Rights
To exercise your privacy rights, please contact us using one of the following methods:
- Email: contact@shop-brilliant.com
- Phone: +1 3853639980
- Mail: Shop Brilliant LLC, 6019 McPherson Rd, Laredo, TX 78041
We will respond to your request within 30 days. We may need to verify your identity before processing your request. Please include your name, email address, and a description of your request.
Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18.
If we become aware that we have collected personal information from a child under 18, we will take steps to delete that information as soon as possible. If you believe we have collected information from a child under 18, please contact us immediately at contact@shop-brilliant.com.
Parents and guardians are responsible for monitoring their children's online activities and ensuring that children do not use our services without appropriate supervision.
International Users
If you are accessing our website from outside the United States, please be aware that your personal information may be transferred to, stored, and processed in the United States or other countries where we or our service providers operate.
We take appropriate measures to ensure your personal information remains protected in accordance with this Privacy Policy, regardless of where it is processed.
EU/EEA Residents
For residents of the EU/EEA, we rely on standard contractual clauses (SCCs), binding corporate rules, or other lawful transfer mechanisms when transferring data outside the EU/EEA.
UK Residents
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes:
- We will update the "Last Updated" date at the top of this page
- We may notify you via email or prominent notice on our website
- We encourage you to review this policy periodically
Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.
Contact Information
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Shop Brilliant LLC
Address: 6019 McPherson Rd, Laredo, TX 78041
Phone: +1 3853639980
Email: contact@shop-brilliant.com
For privacy-specific inquiries, please include "Privacy Request" in the subject line of your email.