What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how visitors use their site.
Cookies allow websites to remember your preferences, understand how you navigate the site, and tailor content to your interests. They do not typically contain personal information that can be used to identify you directly.
When you visit our website, we may place cookies on your device to distinguish you from other users. This helps us provide you with a good experience when you browse our website and allows us to improve our site.
Types of Cookies We Use
We use different types of cookies on our website. Below is a detailed explanation of each type and their purpose:
Essential Cookies (Always On)
These cookies are strictly necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. Essential cookies are always active and cannot be disabled as they are essential for the operation of our website.
- Session Cookies: These cookies allow you to navigate the website and use its essential features, such as maintaining your login session and accessing secure areas. They expire when you close your browser.
- Security Cookies: These cookies help identify and prevent security risks and fraudulent activities. They enable us to authenticate users and protect your account from unauthorized access.
- Load Balancing Cookies: These ensure the website remains responsive by distributing traffic across multiple servers.
Functional Cookies
These cookies enable enhanced functionality and personalization. They allow the website to remember choices you make and provide more personal features. If you decline these cookies, certain features of the website may not function properly or may be limited.
- Preference Cookies: Remember your settings and preferences such as theme selection, font size, and layout preferences for future visits.
- Language Cookies: Remember your language preference so we can display content in your preferred language on subsequent visits.
- Accessibility Cookies: Store your accessibility preferences such as contrast settings or screen reader configurations.
Analytics Cookies (With Consent)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to improve our website structure, content, and services. Analytics cookies are only set with your explicit consent through our cookie consent banner.
- Google Analytics: We use Google Analytics to analyze website traffic, user behavior, page performance, and site navigation patterns. This information helps us understand which pages are most popular, how visitors find our site, and where they encounter issues. The data collected is anonymous and aggregated.
- Performance Metrics: Measure page load times, error rates, and other technical performance indicators to optimize site speed and reliability.
Advertising Cookies (With Consent)
These cookies are used to deliver advertisements that are more relevant to you and your interests. They help measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement. Advertising cookies are only set with your explicit consent.
- Targeted Advertising: These cookies track your visit across our website and other websites to deliver personalized advertisements based on your interests and browsing history.
- Conversion Tracking: Help us understand how users respond to our advertisements by tracking actions taken after viewing or clicking on an ad.
- Frequency Capping: Limit the number of times you see the same advertisement to prevent ad fatigue.
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies. The third-party cookies we may use include:
Google Analytics
Google Analytics is a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to analyze how visitors use our website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
Google may use this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
For more information about Google Analytics and how to opt out, visit:
Advertising Partners
We may work with advertising partners to display relevant advertisements on our website and other websites you visit. These partners may use cookies to collect information about your browsing activity to serve personalized advertisements.
Current advertising partners may include:
- Google Ads: For remarketing and conversion tracking purposes. Learn more about Google Ads cookies
- Meta (Facebook): For targeted advertising and conversion tracking. Learn more about Meta cookies
We do not control these third-party cookies. We recommend reviewing the privacy policies of these third parties for information about how they use cookies.
How to Manage Cookies
You have several options for managing cookies and controlling how your data is collected and used. Below are the different methods available to you:
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View and delete cookies stored on your device
- Block cookies from specific sites or all sites
- Block third-party cookies only
- Clear all cookies when you close your browser
- Open a private or incognito browsing session where cookies are not stored
- Set preferences for specific websites
Instructions for managing cookies vary by browser. Here are links to cookie management instructions for popular browsers:
Please note that blocking or deleting cookies may affect your experience on our website and limit certain functionality. Some features may become unavailable or not work as intended.
Our Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner at the bottom of your screen. This banner provides you with control over your cookie preferences:
- Accept All: Accepts all cookies including analytics and advertising cookies
- Decline: Only essential cookies will be set; analytics and advertising cookies will be blocked
- Manage Preferences: Opens a detailed preferences panel where you can selectively enable or disable each cookie category
Your preferences are saved for one year. After that period, you will be asked to provide your consent again.
Opt-Out Options
You can opt out of specific types of cookies and tracking at any time:
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on to prevent data collection by Google Analytics across all websites.
- Targeted Advertising: Opt out of personalized advertising through:
- Google Ads Personalization: Manage your ad settings in your Google Account
- Facebook Ads: Manage your ad preferences in your Facebook Ad Settings
Cookie Duration
Cookies can be either session cookies or persistent cookies, depending on how long they remain on your device:
Session Cookies
Session cookies are temporary cookies that are automatically deleted when you close your web browser. These cookies are used to:
- Maintain your session during a single visit to our website
- Keep you logged in during your browsing session
- Remember items temporarily (such as form data or shopping cart contents)
- Track your navigation path through the website
Session cookies do not collect information from your device and do not pose a security risk as they are automatically cleared when you close your browser.
Persistent Cookies
Persistent cookies remain on your device for a set period or until you manually delete them. They are used to remember your preferences and settings across multiple visits. The duration varies depending on the purpose:
- Essential cookies: Typically last for the duration of your session (up to 24 hours)
- Functional cookies: Usually last up to 1 year to remember your preferences
- Analytics cookies: Typically last 2 years, but collected data is anonymized after 14 months
- Advertising cookies: Usually last up to 90 days to measure campaign effectiveness
- Cookie consent cookie: Lasts 1 year to remember your consent preferences
Cookie Table Summary
The following table provides an overview of the main cookies we use:
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, industry standards, or our data collection and usage practices. Any changes will be posted on this page with an updated revision date at the top.
We encourage you to review this policy periodically to stay informed about how we use cookies. If we make significant or material changes to how we use cookies or your personal data, we will provide notice through:
- A prominent banner or pop-up on our website
- Email notification to registered users
- Updated cookie consent request if required by law
Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of those changes. If you do not agree with the changes, you may manage your cookie preferences or stop using our website.
Contact Information
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us using the information below:
Shop Brilliant LLC
6019 McPherson Rd, Laredo, TX 78041, United States
Phone: +1 3853639980
Email: contact@shop-brilliant.com
We will respond to your inquiry within 30 days. For data subject requests related to your personal information, please include "Cookie Request" in the subject line of your email.
You may also contact us through our Contact Page.